Whether you are a retailer that is starting to sell online or digital-native company that is opening retail stores, whether you operate B2B or B2C, our integrations will help you in the transition to an omnichannel approach to sales.

Consumers are increasingly focusing on the buying experience. Omnichannel commerce centers on things like click and collect, buy online and return in-store or vice versa, purchase through voice assistant devices or wearable devices, and many many more.

The main idea of an omnichannel strategy is to have as many touchpoints as possible with the consumer in its buying journey, therefore the technology you should adopt should be as flexible as possible in order to be displayed on multiple devices.

A headless ecommerce platform responds perfectly to those needs as it guarantees separation between the commerce functionalities (backend) and their presentation layer (frontend).