The headless approach focuses on the separation between commerce functionalities (backend) and their presentation layer (frontend). This provides brands with greater freedom of expression and the ability to create personalized experiences for customers.

A headless platform allows brands to quickly implement new features and enhancements, and by offering greater scalability and flexibility, it enables brands to adapt quickly to changing market needs.

Whether you are a retailer that is starting to sell online or digital-native company that is opening retail stores, whether you operate B2B or B2C, our integrations will help you in the transition to an omnichannel approach to sales.

Consumers are increasingly focusing on the buying experience. Omnichannel commerce centers on things like click and collect, buy online and return in-store or vice versa, purchase through voice assistant devices or wearable devices, and many many more.